As an industry, Australia’s commercial construction companies have mostly existed in a state of constant market flux, with factors like capital expenditure dictating the availability of consistent projects since the dawn of the industrial revolution.
Even in times as recent as 2015, a slow decline from the mining boom left many companies without a foreseeably sustainable future while others manage to thrive in this frugal financial environment.
How to Move Forward
While these dips in the market has made it difficult for many fledgeling new companies to gain their footing in an increasingly competitive market, this natural selection of the business world has allowed efficient, more customer focussed companies to survive throughout the decades, cementing themselves as the gold standard of their field and raising the overall bar for quality.
While not unaffected by these periods of turbulence, strong contenders such as Membrey’s have remained prosperous by keeping the confidence of their consumer base, while also updating their brand and technology with the times and not settling for mediocrity or falling back on old habits.
Where Do I Start?
While that line of thought may bring into question how a competitor can enter the proverbial ring in 2016, it inevitably relates back to the current market conditions and their effect on healthy competition between companies.
At times when capital expenditure is high and there are more projects to be filled, you will see smaller companies rise from relative obscurity to reap the rewards of construction overflow that larger companies just can’t fill. This is a very important time for a new company, as their conduct and customer satisfaction during these early stages may be their only chance to make connections and give a positive impression to those who may consider them for future projects.
For better or worse, market conditions control the environment in which commercial construction exists, and while conditions may not always have the ability to rise, a dip in productivity can have positive results for the consumer over the long term. Despite the construction industry not being at its peak now, it never takes long to be back on top.
